Big data and customer experience

Ana Maria Gomez

Big data and customer experience

How can Big Data oriented databases contribute to customer experience solutions in companies?

William McKnight

RE: Big data and customer experience
(in response to Ana Maria Gomez)

The answer really lies in the nuance that the detailed data can bring to the CX. If you are tracking detailed clickstream, physical movement, etc. and have the same about your entire concept (i.e., sensor data showing location of product and therefore ability to supply product, etc.), your data science should be able to take the CX to new levels of detail with much more accurate and nuanced profiling, response and outreach programs.